Fez is the city of artisans par excellence, a historic center of Moroccan craftsmanship, and an ideal destination to discover and purchase authentic traditional products. The traditional products of Fez are renowned for their exceptional quality and authenticity, reflecting the history and culture of this ancient city. In this comprehensive guide, we’ll explore the most famous and important traditional products in Fez, from leather products and Fassi babouches to ceramics, traditional textiles, and brasswork, with practical tips for shopping in the historic souks of Fez.
Leather Products in Fez: From Historic Tanneries to Handmade Products
Leather products are among the most famous traditional products of Fez, thanks to the historic tanneries and handmade leather methods for which the city is known. Fez possesses centuries-old tanneries, the most famous being Chouara Tannery which dates back to the 11th century, where traditional tanning and dyeing methods are still used today.
Fassi Babouches

The Fassi babouche is one of the most iconic leather products in Fez and a distinctive souvenir that tourists are eager to acquire. The Fassi babouche is characterized by its pointed toe and high-quality soft leather. It’s available in various vibrant colors and often decorated with delicate embroidery. Fassi babouches are made from 100% natural leather and can be found for men, women, and children in different sizes.
Leather Bags and Other Products

In addition to babouches, Fez is famous for producing a variety of other leather products, such as elegant handbags, practical backpacks, wallets, belts, and poufs (decorated leather seats). These products stand out for the quality and durability of Moroccan leather and the beauty of their traditional designs, making them among the best traditional products that can be acquired in Fez.
Handmade Leather: Craftsmanship and Authenticity
What distinguishes leather products in Fez is that they are entirely handmade leather, from the tanning process in traditional tanneries, through dyeing using natural materials such as turmeric for yellow, tea for brown, and indigo for blue, to cutting, sewing, and decorating. Fassi artisans spend years perfecting these skills passed down through generations, making each piece unique with a special human touch.
Other Prominent Traditional Crafts in Fez
In addition to leather products, Fez offers a wide range of other traditional crafts that reflect the diversity of its artistic and cultural heritage and form an essential part of the traditional products of Fez.
Pottery and Ceramics

Pottery and ceramics are among the oldest crafts in Fez, and a variety of ceramic products can be found in the souks, from plates and utensils to vases and wall fountains. The colors and patterns of these products are varied, with a special distinction for Fassi pottery (see section below) with its unique designs. These ceramic pieces provide a beautiful addition to home decor and a lasting souvenir from your visit to Fez.
Traditional Textiles

Fez is known for the production of high-quality traditional textiles, including traditional garments such as kaftans and djellabas, silk scarves, blankets, cushion covers, and the famous Moroccan carpet. Various materials such as cotton, silk, and wool are used in the making of these textiles, which are distinguished by their handmade decorations, vibrant colors, and traditional weaving techniques.
Copper and Brassware

Copper craftsmanship is a well-established traditional craft in Fez, and you can see artisans at work in the historic Seffarine quarter. Copper products include decorated lanterns, engraved copper trays, mirrors with copper frames, traditional tea sets, chandeliers, and household utensils. These pieces are characterized by precise manual engravings and traditional geometric and floral designs.
Quintessential Fassi Crafts: Pottery, Embroidery, and Fassi Babouches
There are certain crafts that are closely linked to the city of Fez and are globally known for their Fassi quality and authenticity, forming an integral part of the identity of the traditional products of Fez.
Fassi Pottery

Fassi pottery is one of the most famous and distinctive traditional products of Fez, known worldwide for its characteristic blue and white pattern (and sometimes green and white). Artisans use a special clay from the Fez region and excel in decorating it with very precise geometric and arabesque patterns. Fassi pottery products range from plates and vases to fountains and decorated tiles (zellige), and are considered among the most refined traditional products in Morocco.
Fassi Embroidery

Fassi embroidery represents a refined art of embroidery, characterized by extreme precision and complex details executed with colored silk threads. It is used to decorate fabrics and traditional garments such as the Moroccan kaftan, as well as household linens, and is distinguished by its geometric or stylized floral patterns. Fassi embroidery artisans pass on this art from generation to generation, making their products among the most valuable traditional products of Fez.
Fassi Babouches

As mentioned previously, the Fassi babouche stands out for its unique style, pointed toe, and high-quality leather. The Fassi babouche is made by skilled artisans who master the art of cutting, sewing, and decorating leather, and is sometimes adorned with silk thread embroidery or beads. The Fassi babouche is a symbol of traditional crafts in Fez and reflects a long history of elegance and craftsmanship.
Where to Shop for Traditional Products in Fez? Guide to Souks and Stores
To find these traditional products in Fez and acquire unique pieces, the main destination is the historic souks of Fez, in addition to some other options that we will present.
The Fez Souks (The Traditional Markets)

The famous labyrinthine souks of Fes el-Bali are the ideal place to discover and purchase all types of traditional products of Fez. These souks form a vast network of alleys and passages specialized in different crafts and products. For example, you can visit Souk Semmarine for leather products and textiles, Souk Smata for Fassi babouches, Souk Seffarine for copper products, and the area around the tanneries for purchasing leather products after observing the tanning process. Strolling through these souks offers a rich sensory experience and the opportunity to see artisans at work.
The Traditional Craft Complex
There are traditional craft complexes in Fez that offer guaranteed quality products at fixed prices, an appropriate option for those who prefer to shop in a more organized environment, away from the hustle and bustle of the souks. These complexes offer a wide range of different traditional products of Fez under one roof.
Large Stores and Specialized Exhibitions
Outside the main souks, there are stores and specialized exhibitions that offer selected collections of high-quality traditional products, characterized by their fixed prices and the possibility of international shipping. These stores are suitable for acquiring large pieces or valuable items like carpets and large copper pieces.
The Shopping Experience in Fez Souks: Bargaining and Practical Tips
Shopping in the souks of Fez is a cultural experience in itself, and the art of bargaining is an integral part of it. For the best shopping experience for traditional products of Fez, here are some important tips.
The Art of Bargaining: How to Negotiate Effectively and Pleasantly?
Bargaining in the souks of Fez is not just a way to save money but a cultural tradition and part of the shopping experience. Start negotiation by offering a lower price (about 50% or less of the proposed price), be friendly and smiling, and show patience. Don’t start bargaining if you’re not serious about buying. It’s important to have a rough idea of the product’s value and to be ready to walk away if you don’t reach a reasonable price.
Payment Options: Cash First
It is advisable to carry sufficient cash (Moroccan Dirham) especially for small purchases in the souks. Shops and large boutiques may accept bank cards, but it’s best to check in advance.
Walking Through the Maze: Don’t Be Afraid to Get Lost
Don’t be afraid to get lost in the maze of Fez souks; it’s part of the charm of the experience. Pay attention to important landmarks such as the minaret of the Karaouine Mosque or the Attarine Madrasa, use pre-loaded maps on your phone, or engage a reliable guide to accompany you through the souks.
Checking Product Quality
Carefully examine the traditional products before buying them: check the quality of stitching on leather products, the texture of fabric, the knots of carpets, the finish of copper objects. For products like handmade leather, it’s best to first visit the tanneries to understand the manufacturing process or buy from reputable places.
The Craftsmanship and Authenticity Behind Traditional Products in Fez
What distinguishes the traditional products of Fez is the skill, heritage, and dedication of Fassi artisans who pass on these crafts from generation to generation. Visiting sites like the tanneries or seeing artisans at work in the souks enhances appreciation for these authentic crafts. Handmade leather represents a clear example of the Fassi artisanal heritage that combines precision, beauty, and functionality.
Visiting Fez Souks: Practical Guide and Important Tips
To make your visit to the Fez souks and your shopping experience for traditional products enjoyable and fruitful, here is the most important information and practical advice.
How to Access the Souk Area in Fes el-Bali
The souks of Fez are located within the walls of the old city (Fes el-Bali) and are accessible through gates such as the famous Bab Boujloud. Once inside, you will find yourself in a network of alleys that require walking on foot, as cars cannot access the interior of the old city.
Souk Opening Hours (Approximate)
Most souk shops generally open in the morning around 9:00 or 10:00 AM and remain open until the evening around 7:00 or 8:00 PM, with the possibility of closing for lunch. Most shops close during Friday prayer, so plan your visit accordingly. It is advisable to dedicate several hours to exploring the souks, as they are vast and deserve to be explored in depth.
Linking Traditional Products to Fez Souks and Monuments
The souks of Fez are located within Fes el-Bali and are easily accessible from Bab Boujloud. These souks are distinguished by their proximity to important historical monuments such as the Karaouine Mosque and the Attarine Madrasa. Leather products are closely linked to the historic tanneries of Fez, making the visit to these monuments a complementary part of the experience of exploring the traditional products of Fez.
Conclusion: Traditional Products in Fez… A Rich Heritage and Unparalleled Craftsmanship
The traditional products of Fez represent a rich heritage and unique craftsmanship that embodies the spirit and ancient history of the city. From elegant Fassi babouches and refined leather products to authentic Fassi pottery, delicate Fassi embroidery, and decorated copper and brassware, Fez offers a treasure of traditional industries that deserve to be discovered and acquired.
Shopping in the souks of Fez is a pleasant cultural experience that gives you the opportunity to discover handmade leather and authentic Fassi craftsmanship, and to return with unique pieces bearing the spirit of the ancient city. We invite you to explore the souks of Fez and search for the traditional products that match your taste, enjoy practicing your bargaining skills, and if you find special pieces, share your experience and discoveries with us!
Leave a reply